Value Selling 2021



In conjunction with Lancaster/Appleton Consulting, the Value Selling Team recently completed the eighth Value Selling 2021 Virtual Workshop module with our partners at Toyota Material Handling Europe. For 10 weeks, the participants were introduced to topics ranging from the Definition of Value Selling to The 4 Constituents of Value Selling. Our audience consisted of Director of Sales, Sales Managers, Training Managers, Regional Managers and Digital Development Managers representing seven different countries.    The reviews and feedback were both positive in areas of content and virtual presentation style. The participants strongly agreed that the content is relevant to our business model and Value Selling is a methodology that will propel Toyota beyond the competition and provide a competitive advantage. "Customer First" is something we will hear more and more in the coming years, and with effective coaching, Value Selling will be a leader to "True North."   Value Selling 2021 is now available to all Toyota Material Handling dealers as an in-person instructor or virtual instructor-led course.  If you are interested in learning more, please contact Niels Ostergaard at Niels.Ostergaard@toyotatmh.com or 812-552-3293 .