NEW: MYTOYOTA CREDIT CARD
On January 9, TMH launched a new payment option for end-customers. The MyToyota Credit Card gives added payment flexibility for customers making purchases not only through the eCommerce channel, but also in person at any participating dealerships. As we launch the MyToyota Credit Card at select pilot dealerships, we will be sending out more details. In the meantime, you can reach out to your ADM and check out the available resources on the Dealer Portal. (Dealer Applications > Ecommerce > Ecommerce Home > Resources > MyToyota Credit Card).
ON THE WAY: ACTION ITEMS TO WATCH FOR
As we begin the year, there are a few activities that we strive to have completed within the first quarter. Please keep an eye out for communications from the Digital eCommerce team regarding eCommerce Contact Updates, Mirakl User Audits, and 2023 Goals Review.
2022 IN REVIEW
While 2022 certainly had its challenges, the MyToyota Store has continued to thrive due to your support and partnership. Thank you for helping us achieve the following areas of growth and improvement!
- 2022 Sales:
- $8.3M in online sales for the year ($4.4M-Equip, $3.9M-Parts)
- 36% of 2022’s online sales were from Conquest customers
- 1,506 pieces of equipment sold online (72% being ITA reported!)
- 8,083 unique parts orders
- 2022 New Additions:
- New Tora-Max models – sales of the Tora-Max models significantly exceeded the original forecasting as customers were drawn to the improved design and budget-friendly price point.
- New Major Account participation – 2022 saw several National Accounts, LDNA, and Dealer Major Accounts on-boarded to the MyToyota Store.
- Fleet Services Integration Pilot – An exciting pilot launch in the fall of 2022 was the long-anticipated eCommerce-Fleet integration. This integration allows Fleet Services customers to find new efficiencies in their purchasing processes by utilizing the MyToyota Store for ordering, without losing any of the conveniences they love about their Fleet Services relationships. This initial pilot was done with select XPO locations and is expected to be expanded in 2023.
- 2022 Order Fulfillment Performance:
- Late Shipments – In 2022, together we were able to reduce the Late Shipment Rate from around 40% at the beginning of the year to around 30% at the end of the year. This is great progress toward our on-going goal to be below 10% for Late Shipments.
- Customer Rating Score – While we do not receive as many customer ratings as we would like, we are very happy to say that for the ones received in 2022 the dealer body was able to maintain an average 4.25 Star rating.
- Engagement – 2022 saw several improvements in how dealerships are engaging around eCommerce, not only internally through marketing and sales, but also in communicating with the Digital Business team to discuss all their questions, concerns, and ideas!
From all of us here at the TMH Digital Business department, we sincerely thank you for your continued support, partnership, and excitement around digital business. If you have any questions, concerns, or idea-sharing, please reach out to eCommerce@toyotatmh.com.