One of our great partners in the STARLIFT Program is Camso. The combined offer of Camso and Solideal allows this vendor to have the most complete and innovative offering of mobility solutions for warehousing, logistics, and manufacturing.
For 2022, the Camso/Solideal sales total was $32,308,448 vs. our objective of $25,441,880. Our Dealers increased sales by 140.7% YOY, up almost 10 million in sales from 2021.
One of the drivers of this success is the tire blitz. We are still awaiting the results from the 2022 Tire Blitz, but here is the summary from 2021. There were a total of 21 tire blitzes, and the percentage of increase from the previous average was 166%. The total average for 24-month sales for the Dealers who conducted a tire blitz was $787,222 and the total results of the tire blitz were over $ 1.9 million.
The primary objective of this program is to increase sales to your current customer base as well as drive the acquisition of new business. To ensure success, Camso/Solideal works alongside each Dealer during the month-long blitz, and it works very simply. STARLIFT reviews the Dealer’s past twelve-month sales (1 Year) to establish the ‘standard’ average monthly sales goal for the month of the tire blitz.
- Dealer can earn an “A” or “B” rebate if sales are increased or above targets
- Rebate A is earned with 15% sales increase from the average 12-month sales
- Rebate B is earned with 20% sales increase from the average 12-month sales
In a recent tire blitz in November at Lift Inc. headquartered in Mountville, PA. the Dealership came in at 129% of their tire blitz goal and received the maximum rebate.
In addition, Brodie Lift President, Brian Degnan states, “Bi-annually we perform vendor-supported tire blitzes, and they are a great success. We leverage the additional discount offered during that blitz period and pass on greater savings to our customers as well as increased commission opportunity for our team.”
We encourage each of our Dealers to conduct a tire blitz and see both your total sales and your conquest business increasing as a result. Reach out to your ADM to get your tire blitz on schedule for 2023.