Peoples Services has been announced as a new LDNA for Williams Toyota Lift. This announcement comes from a long work history on the account and many different strategies over the years. This lead comes from the entire Williams Toyota team who has been working this account for the last 10 years! Andrew Williams, General Manager of Williams Toyota, has worked to ensure constant contact with the customer which kept Williams at the forefront of their minds. Alongside Andrew, Williams Toyota has an incredible marketing team, sales representatives, and CSSR’s who keep promoting Toyota to their customers. TC is the Sales Manager at Williams Toyota Lift in Ohio, and he has played a vital role in cultivating the relationship when the call was made! This account used Toyota a long time ago but has been a primary user of Hyster-Yale Group for many years.
Thomas “TC” Helman – Sales Manager from Williams Toyota Lift
Peoples Services is a network of companies dedicated to providing quality logistics services. They were founded in 1914 and are a privately held company out of Canton, OH. They specialize in transportation management, warehousing, distribution, intermodal services, assembly, and supply chain management. They have warehouse space in 47 facilities across 7 different states. With their growing business, it was time to reevaluate their forklift needs. Between Toyota’s SEnS+, the Fleet Management opportunity we provided, and the sustainability of our forklifts, we were able to earn their business.
The pandemic caused supply chain issues throughout the world and Peoples Services felt that with their partnership with Hyster-Yale. They knew they needed to find a partner that could offer more. Whether it was better pricing, better service and parts availability, and/or having rental options when needed. Peoples Services had a few older Toyota units in their fleet still circulating, but the bulk of their fleet were Hyster-Yale units. When Peoples Services realized they were turning in Hyster-Yale units and 12,000-14,000 hours while the Toyota’s were still running, it opened their eyes to see what Toyota could offer in full. TC and Williams Toyota made a plan to make this an LDNA. Toyota is able to support those items that were an issue and provide constant contact they can rely on. To start, Peoples Services plans on ordering about 40-50 units, but we believe that number will continue to grow as their business grows!
From left to right, Tim Flores from TMH, William Bell from Peoples Services, Chris Flounders from Peoples Services, Jason Pratt, Territory Manager for Williams, and Thomas “TC” Helman from Williams Toyota Lift
Peoples Services visited Toyota in April for a tour. They were blown away by the manufacturing and very impressed by the intricate processes that plant associates must follow. . TC heard someone say, “We had no idea Toyota was like this.” Peoples Services was looking for the full package and they got it. They want forklifts that last, telematics, safety features, and a partner they can rely on. TC also said, “Our salesman, Jason Pratt, and the customer contact from Peoples Services, William Bell, hit it off like old high school friends! They shared a good bond and it was a pleasure to watch them. I am excited to see how this can blossom. It became very apparent at the factory tour they would have a strong relationship going forward.” During their visit to the factory, Tim Flores, our District Sales Manager, did the SEnS+ demo and it opened their eyes to the future. They plan on adding SEnS+ and telematics to future orders as well!
TMH District Sales Manager Tim Flores, demonstrating SEnS+
Another key factor in winning the business for Toyota was our fleet program. They currently used Hyster-Yale Groups fleet management but felt they weren’t getting the best deal. After the tour in Columbus and meeting with Joel Berkshire, Peoples Services agreed to utilize our service. The fleet team is currently onboarding them in 3 different phases right now. They are starting with 20 locations and will continue to add until they have every unit covered! This brought on parts, service, and sales for at least 10 new dealerships with the program! Leveraging the fleet opportunity was a huge advantage to make this customer an LDNA. Joel Berkshire mentioned, “Peoples Services is now going to be fully supported by our dealer, have a touchpoint at our corporate level, and utilize fleet to create better management of their units, and control their financial spend.” With all of these things combined, making People Services an LDNA was a big win for everyone, and we are very excited to see this customer grow!