Website Update
Since launching toyotaforklift.com in April, our marketing team has been working on optimizing the website as well as running personalization tests to deliver personalized content based on potential or existing customers’ interests. To date, we have created and successfully run 11 personalization tests centered around the 3-Wheel Electric Forklift, the Electric Walkie Pallet Jack, SEnS+, and many other products through our new platform, Adobe Target. The goal of creating and running these personalization tests is to not only deliver the user personalized content faster but also encourage them to convert to a lead.
We have set KPIs centered around the website that we believe will help us accomplish this goal. Our first goal is to increase time on the website by 15%. This would mean wanting to see an increase in how long a user stays on the website. Assuming we are creating more personalized content, an individual should be staying on longer looking at content. Secondly, we would like to see the bounce rate, which is the percentage of visitors that enter the website and then leave immediately, decrease by 10%. With more relative content, the user is more likely to be guided to the product or solution faster, thus converting to a lead quicker. We would also like to see an increase in leads by 15% year-over-year. We are currently on target to reach all these goals but have actionable countermeasures ready if necessary. We are excited to see how the new ToyotaForklift.com is performing and continue to learn about our new platforms.
New on the Toyota Forklift Blog
Some of the latest blog articles that may help to answer important questions or provide additional insight into Toyota’s products and services include:
- Guide to Proven Warehouse Solutions
- Material Handling Strategies for Delivery and Retail Operations
- How Toyota Assist Can Help You Accomplish Your Business Goals
In addition, an email featuring blog content from a variety of key interest areas (such as Safety, Parts & Service, Heavy Duty, and others) is being sent out to blog subscribers monthly. You can subscribe to receive this email here.
Best Practices and Requirements for Sharing TMH Blog Posts
Toyota Material Handling blog posts are available for Dealers to share via social media and post on their websites. For website posting, an RSS feed is available here: https://www.toyotaforklift.com/blog/feed
For those Dealers who wish to or have already posted TMH-source blog posts directly on their websites, we request and require that you please provide backlinks to the original source articles. Please reference the Content Use Guide for a full explanation of using TMH content on your website.