Trade Up to Toyota Promotion
The 2024 “Trade Up To Toyota” Sales Promotion is live and will run from January 16 through April 30. This promotion will be nationally advertised and is specifically designed to help you acquire new business and achieve your market share goals. Please review this sales event with your entire sales force and discuss it with your District Sales Manager. Detailed information about the promotions and marketing support are outlined in this notification.
In the US and Canada, the Trade Up to Toyota Sales Event will feature up to a $2,500 customer rebate for competitive brand (non-Toyota, non-Raymond) Class 1, 4, and 5 forklifts. The link below provides program details for this promotion.
The links below include sales support materials, including the promotional flyer and program rules. There is also a link to the full Marketing kit, which includes advertising assets and the campaign schedule.
Sales Resources
Literature Updates
As mentioned during the Marketing Managers session at Toyota Week, we will continue to inform you of updates our team makes to our marketing materials. Below, you will find a link that contains all literature that has been updated since Toyota Week.
You will find the following materials in the collection:
- Class III Literature Updates
- End-Controlled Rider Comprehensive Brochure
- Core Tow Tractor Comprehensive Brochure
- Center-Controlled Rider Comprehensive Brochure
- 48/80V Electric Pneumatic Forklifts
- Other Materials
- Warehouse Solutions Brochure
- Pallet Jack Comparison Flyer
- 40 x 20 Full Line Poster
- 8.5 x 11 Full Product Line Flyer
- Toyota Full Line Brochure (Gatefold)
- Box Car Special Comprehensive Brochure
- Paper Roll Special Comprehensive Brochure
- Large IC Cushion Spec Sheet and Brochure
- 48V/80V Electric Pneumatic Spec Sheet
Click here to access the materials.
Please be sure you are using these materials to update the content across your website and other channels.
New on the Toyota Forklift Blog
Some of the latest blog articles that may help to answer important questions or provide additional insight into Toyota’s products and services include:
- Which Forklift Energy Source is Best for Your Fleet Size?
- Guide to Changing Hydraulic Fluid for Forklifts
- The Versatility Secret: Benefits of Multi-Purpose Material Handling Equipment
In addition, an email featuring blog content from a variety of key interest areas (such as Safety, Parts & Service, Heavy Duty, and others) is being sent out to blog subscribers monthly. You can subscribe to receive this email here.
Best Practices and Requirements for Sharing TMH Blog Posts
Toyota Material Handling blog posts are available for Dealers to share via social media and post on their websites. For website posting, an RSS feed is available here: https://www.toyotaforklift.com/blog/feed
For those Dealers who wish to or have already posted TMH-source blog posts directly on their websites, we request and require that you please provide backlinks to the original source articles. Please reference the Content Use Guide for a full explanation of using TMH content on your website.