This parts promotional program from Toyota Material Handling is a great opportunity for dealers to earn rebates based on their Genuine Parts performance throughout the year. Here’s a breakdown of the key points:
- Program Period: The program runs from January to December 2024, allowing dealers the full year to meet their objectives and qualify for rebates.
- Qualifiers: Dealer must meet or exceed quarterly objective 2 out of 4 quarters
- Objective Levels: Dealers can achieve Gold, Silver, or Bronze status based on their performance relative to their dealer objective for the year.
- Gold: Achieve or exceed 110% of the dealer’s annual objective
- Silver: Achieve 105.1% to 109.9% of the dealer’s annual objective
- Bronze: Achieve 100% to 105% of the dealer’s annual objective
- Eligible Purchases: Only purchases made and invoiced between January 1 and December 31, 2024, will be eligible for the program.
- Order Placement: Dealers are advised to place orders evenly throughout the year to prevent backorders and ensure that parts are invoiced within the promotion period. Orders placed at the end of quarters or the year may be at risk of not counting if they cannot be invoiced in time.
- Tracking and Payouts: A tracking sheet will be provided to monitor progress and will be updated monthly. Payouts will be made in January 2025 based on the dealer’s achieved level.
NOTE: 2024 Q1 results will be retroactively taken into consideration for this promotion.
We have also added the following associate incentive to the promotion:
Please note: To incentivize key dealer associates, dealers achieving their quarterly objective in quarters 2, 3, or 4 will receive a special edition Toyota Material Handling hat. Hats will be distributed direct to Dealer Principals after the quarter concludes. Quantities will vary based on the chart below:
- Major-Market – 12 hats (for each quarter achieving quarterly target)
- Mid-Market – 6 hats (for each quarter achieving quarterly target)


