The Genuine Conversion Opportunity Promotion provides dealers and ADMs the flexibility to focus on Genuine Conversion products that are most suited for the individual dealer market.
With the ADM’s support, the dealer can focus sales efforts on 1 to 4 Genuine Conversion products. The promotion will run through August 31, 2024.
The dealer will receive a 10% credit if unit sales grow by 20% or more with minimum sales of 10 units. We highly suggest incentivizing customer purchases by offering a 10%+ discount to the customer for the promotional period.
In addition, participants of the top five dealers that achieve the greatest percentage of sales dollar growth will receive lunch courtesy of TMH and exclusive TMH branded merchandise.
Included Products (see part number details below):
- Lighting & Alarms
- LPG & Filtration
- Fans
- Extinguishers
- Seats, Seatbelts & Components
- Chain
Promotion Timeline:
- June 1, 2024, through August 31, 2024
- The promotion must run for 2 or 3 months
General rules:
- Work with your Aftermarket District Manager (ADM) to choose 1 to 4 product categories to market to your customers
- Submit the promotion request through your ADM
- Market the selected products for a minimum of two (2) months and a maximum of three (3) months
- Increase sales by 20% (with a minimum quantity of 10 units) to qualify for the credit
Promotional Tools (located within the TAM):
https://assets.toyotaforklift.com/web/4b9d4d2fcce3d205/genuine-parts-promotion-june-2024
- Flyer
- Counter mat
- How to guide for editing flyer and counter mat
- Talking sheets
- Rules Sheet
- Images of applicable products