The Lilly Company and the TMH Automation Solutions team recently held a demo event in Jackson, Mississippi, showcasing the power of teamwork and innovation, bringing together dealer sales associates, representatives from Toyota Heavy Duty, and various industry experts to explore the latest advancements in AGV and material handling technology.
The event started with an internal training session for dealer associates, focusing on the features and benefits of autonomous vehicles. This training aimed to equip associates with the knowledge and confidence to discuss these technologies with their customers, breaking down barriers and building familiarity. We included application examples where our technology could potentially fit, helping sales representatives identify opportunities within their customers’ operations.
The training was followed by hands-on demonstrations of the 8TB50A Core Tow Tractor Automated Forklift and the ML2 Mini Load Autonomous Vehicle. Sales teams had the opportunity to interact with the vehicles, ask questions, and gain a deeper understanding of their operations. This practical experience was invaluable in making the technology more accessible and relatable.
The demo day attracted around 20 companies, with some attendees traveling from neighboring states. The excitement was palpable as customers asked questions and envisioned these systems working within their applications. The event was a resounding success, with many attendees requesting site visits to explore the next steps in their automation journey.
The event successfully achieved our key objectives: enhancing dealer training, raising market awareness of the dealer’s automation capabilities, setting up site visits for new opportunities, and strengthening relationships with dealer associates. As Jason Bain, VP of Sales, remarked, “Everyone who attended the event left with a smile,” signaling a truly successful event.
A special thanks to Jonathan Chappell from Toyota Heavy Duty, Jeff Dierickx from Dealer Sales, and Don Carroll from Aftermarket for their invaluable participation. Kudos to the Lilly team and their marketing department for executing the event seamlessly.
View a short recap video here.
If you would like to schedule an automation demo, reach out to the TMH Automation Solutions team at automatedsolutions@toyotatmh.com