Marketing Updates (September 2024)


Next Level Lease Event

TMH and TICF announce the Next Level Lease Event available now through December 20. This low rate offer of 4.99% is available on all Toyota sit-down, Class I, IV, and V forklift orders. Eligible terms for this lease offer range from 24-76 months. Updates to the rules, flyer, and marketing assets are linked below.

Please review this sales event with your entire sales force and discuss it with your District Sales Manager. 

National Marketing for this promotion will launch on October 1 including advertising and a targeted email campaign. Please see the additional details linked below.

Sales Resources

  • Download the U.S. Sales Flyer HERE
  • Download the Rules and Regulations HERE
  • Marketing Assets HERE

The “Next Level Lease Event” – Quoting Guidance

The promotion incentive code must be selected and applied to the retail order. This lease rate can be paired with the Trade-In and Trade-Up rebate program for September only. War Chest, SPR, and Conquest are also eligible to be paired for the duration of the promotion. In the event that Conquest, War Chest, Next Level Lease, and Trade-In & Trade-Up should be applied to the quote, the conquest code can be left off. Please populate the associated conquest discount dollar amount in the miscellaneous discount field, then email sales incentives with the truck number once retail ordered. Sales Incentives will approve and apply the conquest discount internally. Eligible sales person cash will be paid as long as the customer is labeled “Conquest – Yes.”   

  • Promotion incentive codes:
    • Code US: R1 – 231787
    • Code CAN: R2 – 231788

When quoting, the promotion incentive code must be selected and applied, but dealers should use the manual calculator to obtain the promotional financing rates. Please note, that most dealers have a CPQ workflow in place where sales managers must approve the quote if a manual calculator is used. Automated promotional financing rates will be available in the coming weeks.       

Manual Calculator Instructions:

  1. Input usage hours
  2. Select lease (it’s the default selection)
  3. Toggle Manual Calculator
  4. Input promotional rate
  5. Input term
  6. Save

The screenshot below points to the fields requiring changes:

New on the Toyota Forklift Blog

Some of the latest blog articles that may help to answer important questions or provide additional insight into Toyota’s products and services include:

In addition, an email featuring blog content from a variety of key interest areas (such as Safety, Parts & Service, Heavy Duty, and others) is being sent out to blog subscribers monthly. You can subscribe to receive this email here.

Best Practices and Requirements for Sharing TMH Blog Posts

Toyota Material Handling blog posts are available for Dealers to share via social media and post on their websites.

For those Dealers who wish to or have already posted TMH-source blog posts directly on their websites, we request and require that you please provide backlinks to the original source articles. Please reference the Content Use Guide for a full explanation of using TMH content on your website.