Interstate Batteries recently concluded their STARLIFT promotion, “Racing Into Fall,” with a VIP experience at Las Vegas Motor Speedway’s Pennzoil 400. Qualifying dealers were entered into a raffle, and three were selected to participate in the experience, which included airfare, three nights on the Las Vegas strip, VIP pre-race pit row experience, and viewing the race from the Interstate Batteries suite overlooking the track.
Congratulations to Southeast Industrial Equipment, Toyota Lift of Houston, and Lift Pro Equipment. These dealers qualified for entries by exceeding their Q4 2023 Interstate Batteries purchases by at least +10%. Selected dealer personnel joined members of our aftermarket field operations team and Interstate Batteries for a weekend of fun and exciting racing action. Lucky winners met legendary NFL Coach and NASCAR car owner, Joe Gibbs, and accomplished driver Christopher Bell. Driving the #20 Interstate Batteries Toyota, Christopher finished 12th after qualifying 13th. Below are a few pics from the weekend.
Interstate Batteries and STARLIFT are happy to announce the return of “Racing Into Fall” for the 2025 season. We look to expand on hard-won victories, new relationships, and partnerships strengthened during the 2024 promotion. The 2025 “Racing Into Fall” will occur from August through October, with an announcement regarding official terms and conditions published on or around July 1.
