2025 TMH Factory Incentive Programs – War Chest Update


Please view this PDF  for an update to Toyota Material Handling’s 2025 Factory Incentive Programs. Effective 6/17/2025, the War Chest incentive program, which provides pre-approved discretionary discounts limited by dealer gross profit percentage, has changed. This change is specific to the 8HBW23 electric pallet jack and reduces the maximum war chest discount from 7% to 5%. Price protection is available until June 30, 2025, for existing open opportunities entered with a “quoted” status (opportunity start date) in calendar year 2025.

Please review in detail with your sales team.

Price Protection Guidance

Quoting activity from calendar year 2025:

  • Your District Sales Manager will provide all eligible opportunity numbers for price protection.
  • The price protection period applies to opportunities in “quoted” status dated 1/1/2025 through 6/16/2025 (opportunity start date). Eligible quotes will remain valid for retail order until 6/30/2025. 
  • Protected opportunities should be retail ordered at a maximum of 5% war chest, with an additional discount of up to 2% in the miscellaneous discount field.
  • Once ordered, Sales Incentives will review and apply the additional discount to all orders from protected opportunities on July 1, 2025. 

All programs are subject to change at any time without notice. If you have any questions, please contact your District Sales Manager or email Sales Incentives at sales.incentives@toyotatmh.com.


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