We’re excited to introduce the Operational Evaluation Promotion, valid July 17 through October 31, designed to encourage inspections of both decals and other key workplace safety features.
Extend a complimentary operational evaluation —a quick, value-added service that identifies worn or missing warning labels while also uncovering opportunities to enhance operator awareness and OSHA compliance.
This initiative also supports our CSSRs by providing meaningful, service-focused touchpoints that foster deeper customer engagement and provide opportunities for additional product recommendations, such as fire extinguishers, blue lights, mirrors, and anti-slip mats. Please see the checklist for CSSRs to use when visiting customers.
Help your customers stay audit-ready, reduce risk, and strengthen long-term relationships while supporting your sales and service goals.
All US, Canadian, and National Account dealers are encouraged to participate.
Our focus is on accounts we currently do not service or have limited access to. The goal is to increase brand visibility, establish credibility, and build trust with these potential customers. While immediate sales are not the main objective, this promotion is designed to position your dealership as a trusted partner, creating future opportunities and ultimately converting prospects into loyal customers.
Incentives
- Warning labels will be offered at a consistent, predetermined price of $99 per kit.
- For dealers, we will offer 15% off the parts listed below.
- A subset of these parts will also be promoted through the MyToyota Store platform and will be 30% off for end-customers.
Included Parts
Warning Labels
1. Warning Labels – Clear safety instructions on the forklift body.
1. 04098-U5726-71
2. 04098-U5727-71
3. 04098-U5728-71
4. 04098-U5729-71
5. 04098-U5730-71
6. 04098-U5731-71
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Operator Equipment
1. Seatbelt – Keeps the operator secured during operation or tip-over.
2. Horn – For audible alerts when approaching corners or doorways.
3. Mirrors – Can enhance visibility behind and to the sides.
4. Back-Up Alarm – Audible warning when reversing.
5. Seat Switch – Disables controls and travel when the operator isn’t seated.
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Operator and Pedestrian Awareness
1. Blue Light (Pedestrian Alert Light) – Projects a blue dot behind or in front of the forklift.
2. Strobe Light– Can enhance forklift visibility in busy areas.
3. LED Headlights and Taillights – Useful for indoor/dim environments.
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Mechanical & Functional Aids
1. Anti-Slip Mats / Pedals –Provides increased traction and enhanced comfort.
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Maintenance & Facility Tools
1. Fire Extinguisher – Mounted and accessible for emergencies in the customer’s facility.
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Please see the Excel file for the full list of operator equipment and maintenance tools available for 15% off.
General Rules
• Dealers are encouraged to purchase only what is needed for promotion. This initiative is not intended for bulk inventory stocking.
• Goal is to increase trucks touched / Service Market Share (SMS)
• Promotional items are not returnable
• US and Canadian Dealers qualify for this promotion
• Items, excluding warning label kits, will be 15% off
• Warning label kits will all be $99 per kit.
If you have any questions regarding the promotion, please contact Teresa Garcia at Teresa.Garcia@toyotatmh.com or (812)399-6608.
If you have any questions about the eCommerce sale specifically, please contact the eCommerce team at ecommerce@toyotatmh.com.