Toyota Material Handling announces our “Trade-In & Trade-Up Sales Event” available now through December 31. Toyota brand class 1, 2, 4, and 5 trade-in units are now eligible for factory rebates in addition to competitor brand units! This promotion will be nationally advertised and is specifically designed to increase customer retention and promote customer loyalty. Please review this sales event with your entire sales force and discuss with your District Sales Manager. Detailed information about the promotions and marketing support is outlined in this notification.
In the U.S. and Canada, the Trade-In & Trade-Up Sales Event will feature up to a $2,500 customer rebate for Toyota and competitive brands (non-Raymond) Class 1, 2, 4, and 5 forklifts. The link below provides program details for this promotion.
The national marketing for this promotion will launch on September 8, allowing dealers time to target this promotion locally with their customers. The links below include sales support materials, including the promotional flyer and program rules.
Sales Resources