Building a Learning Culture That Drives Performance


At Toyota Week’s “Fuel the Future” session, participants explored how a strong learning culture can be a powerful driver of dealership performance. The data is clear: dealerships that prioritize training outperform their peers, translating development into measurable operational and financial gains.

A recent comparison of top and bottom-performing dealers revealed substantial returns on learning investment:

  • 9% reduction in turnover, lowering attrition costs and stabilizing teams
  • $38,000 increase in labor sales per technician, directly boosting revenue
  • 9% higher periodic maintenance completion rates, driving efficiency and customer confidence
  • 4% increase in quote participation, capturing greater customer opportunities
  • $26,000 lift in parts sales per professional, strengthening profitability

The evidence highlights a decisive point: training is not optional—it is a performance driver. Dealers that embed continuous learning into their operations consistently achieve stronger results across people, process, and profitability.

The brochure found here outlines best practices for building a culture that fuels growth, retention, and long-term success. A copy of the brochure can also be found by visiting the Learning Management System > Resources > Training Collateral.