Cyber Week Results


How We Performed 

Cyber Week, which ran from November 28 to December 5, drove meaningful online activity. The Tora-Max® Compact Walkie Pallet Jack stood out as the top performer with 33 units sold, nearly doubling its typical daily sales earlier in the month. The Toyota Electric Walkie also saw steady engagement, finishing the week with 5 units sold. 

Key Highlights 

  • Tora-Max® Compact Walkie (2TWB33-36) 
  • 33 units sold
  • Nearly 2× higher daily sales than earlier in November 
  • Toyota Electric Walkie (8HBW23) 
  • 5 units sold
  • Maintains consistent interest as a premium walkie option 

What This Means 

Cyber Week continues to validate that digital shopping is gaining traction. Customers are browsing more, engaging more frequently, and feeling confident completing purchases online — especially when promotions are in play. 

Thank you to all the dealerships that helped support this event and responded to customer questions during one of the highest traffic periods of the year. 

Cyber Week was a success, and customer engagement on MyToyota Store continues to grow. Thank you for your partnership in helping customers discover and shop our digital storefront.