Customers continue to add MyInsights® subscriptions both during equipment purchases and through the MyToyota Store. To date, we’ve seen strong sales across both channels:
New Equipment Orders:
- 1,216 total subscriptions (41% of these equipment are factory shipped)
- 658 MyInsights® + Compliance
- 558 MyInsights®+
Aftermarket Purchases:
- 356 total subscriptions
- 147 MyInsights® + Compliance
- 199 MyInsights®+
This steady growth indicates that customers are increasingly seeking more visibility into their equipment and operations.
Who is Set Up on MyToyota?
While aftermarket customers are automatically registered on MyToyota, many new-equipment customers still haven’t activated their accounts. Only 39 of the 296 customers with subscription-equipped units have registered so far.
That means most new-equipment subscription buyers cannot yet see their MyInsights ® data.
Helping these customers activate their accounts is the key to unlocking the full value of their subscription.
How You Can Help
Dealers can help customers get started with just a few simple steps:
- Invite the Customer Through the Dealer Portal
- This is the easiest way to help them create an account.
- Request an Enterprise Account for Multi-Location Customers
- This simplifies access for larger organizations.
Marketing Materials
Download customer-ready MyInsights® resources here.
Why Activation Matters
Once a customer is registered on MyToyota, they can immediately begin using their MyInsights® subscription, including:
- Key hours and utilization
- Impact alerts
- Battery and performance data
- GPS location
- Compliance insights
A simple MyToyota invite ensures customers get the full value of the tools they purchased — and it strengthens your ongoing relationship with them. Subscriptions are growing, and your support plays a key role in helping customers start using their fleet insights right away. A quick invite can make all the difference.
Need Support? For questions or support, contact our MyToyota Dealer Support team at ecommerce@toyotatmh.com.