Marketing Materials Available for New Stand-Up Rider


Toyota Material Handling is sharing an early look at the all-new Stand-Up Rider lineup in advance of future take-order timing. This announcement is part of an effort to provide earlier communication and training — an improvement requested by our dealers — so sales teams are better prepared before orders open. The new 8FBA lineup replaces the current SR1-BE and SR1-HP lineup and includes an updated no-tool cover design, adjustable tiller and armrest, new technology and performance enhancements, standard electric power steering, and more. Please review the details below outlining key launch milestones and available resources.

The new Stand-Up Rider will now be available in one model. The new 8FBA model will mirror the dimensions and capacities of the current SR1-HP model but will include new operator-assist features, increased lift speeds, improved feathering, and greater efficiency. The 8FBA model offers value packages to enhance the operator experience for your customers.

Packages include:

  • The Comfort Package includes an adjustable arm rest, adjustable tiller, operator knee pad, and Comfort Ride suspension.
  • The Technology Package includes a load weight, lift height, and tilt indicator built into the display.
  • The Performance Package includes industry-leading lift and travel speeds.

These packages are automatically selected when a new quote is created. They can be removed to help reduce the overall truck cost for price-conscious customers. The e-learning module further outlines which basic features will be applied to the truck when these packages are removed.

Old ModelNew Model
SR1-HPF30 / SR1-HPT30 / SR1-HPM308FBA15U
SR1-HPF35 / SR1-HPT35 / SR1-HPM358FBA18U
SR1-HPF40 / SR1-HPT40 / SR1-HPM408FBA20U
SR1-HPF50 / SR1-HPT50 / SR1-HPM508FBA25U

Materials available include: 

  • Demo Book
  • Packages Flyer
  • Features Flyer

Click here to access the marketing materials.

Class 3 Heavy Duty Stacker Lineup

You will find the following materials in the Walkie Straddle, Reach, and Counterbalanced Stacker collection:

  • Brochure
  • Application Images
  • Studio Images
  • Sales Toolkit

Access marketing resources here.

Literature Updates

You will find the following materials in the collection:

  • Class III Literature Updates
    • End-Controlled Rider Comprehensive Brochure
    • Core Tow Tractor Comprehensive Brochure
    • Center-Controlled Rider Comprehensive Brochure
    • 48/80V Electric Pneumatic Forklifts Comprehensive Brochure
    • Side-Entry End Rider Pallet Jack Comprehensive Brochure
  • Other Materials
    • Integrated Electric Pneumatic Brochure & Spec Sheet & Sales Toolkit
    • 3-Wheel Electric Brochure & Spec Sheet
    • Toyota Assist Brochure
    • SEnS/SEnS+ Battle Cards
    • Toyota Charger Spec Sheet
    • Warehouse Solutions Brochure
    • Pallet Jack Comparison Flyer
    • 40 x 20 Full Line Poster
    • 8.5 x 11 Full Product Line Flyer
    • Toyota Full Line Brochure (Gatefold)
    • Box Car Special Comprehensive Brochure
    • Paper Roll Special Comprehensive Brochure
    • Large IC Cushion Spec Sheet and Brochure
    • 48V/80V Electric Pneumatic Spec Sheet

Click here to access the materials.

Please be sure you are using these materials to update the content across your website and other channels.

New on the Toyota Forklift Blog

Some of the latest blog articles that may help to answer important questions or provide additional insight into Toyota’s products and services include:

In addition, an email featuring blog content from various key interest areas (such as Safety, Parts & Service, Heavy Duty, and others) is being sent out to blog subscribers monthly. You can subscribe to receive this email here.

Best Practices and Requirements for Sharing TMH Blog Posts

Toyota Material Handling blog posts are available for Dealers to share via social media and post on their websites.

For those Dealers who wish to or have already posted TMH-source blog posts directly on their websites, we request that you please provide backlinks to the original source articles. Please reference the Content Use Guide for a full explanation of using TMH content on your website.