To support your success during the year-end selling season, Toyota Material Handling is pleased to offer special promotional pricing for retail orders of select Tora-Max® products. This limited-time promotion is effective for retail orders of new factory orders or existing dealer stock from July 13, 2026, through December 31, 2026, providing an excellent opportunity to deliver added value to your customers while driving increased sales.
Our goal is to achieve 24% market share, and this promotion is one of several strategic initiatives designed to help us get there. We are committed to providing our dealers with the tools, programs, and support needed to drive growth and win more business.
This promotion is designed to help you:
• Grow Toyota Class III retail market share.
• Win new customer opportunities with competitive pricing.
• Deliver exceptional value to your customers.
Promotional incentives include:
• A $200 Retail Order incentive, when the incentive code is placed on Retail Order.
• A $150 Salesperson Cash incentive.
- Sales representative must be eligible based on Salesperson Cash guidelines.
- This is an additional salesperson cash incentive to the current salesperson cash promotions.
Please communicate this promotion to your sales team immediately and begin quoting ToraMax® promotional pricing on all eligible opportunities. For questions regarding product eligibility, pricing, or order requirements, please contact your DSM or Sales Incentives at Sales.Incentives@tmhu.toyota-industries.com
See promotional rules here