Toyota Heavy Duty 2THD Price Reduction


Following an extensive review of market conditions and competitive positioning, we will implement several pricing actions to further strengthen the pricing position of our 2THD product line.

The pricing actions below will apply to all 2THD220–300 quotes generated on or after July 7, 2026:

  • Implement a 2% reduction in the base price of all 2THD models
  • Eliminate the current 6% tariff surcharge on all 2THD models
  • Reduce pricing on over 50% of the total available 2THD selectable options

Collectively, these changes are expected to deliver an average 7% price reduction per unit based on the most common configurations.

These adjustments reflect our commitment to strengthening our market position and creating additional opportunities to drive growth in an increasingly competitive environment.