The Lilly Company’s Ultimate Forklift Financing Guide


Dealer Spotlight

Once your customer makes the decision that they need a forklift in their operation, the next challenge is how to acquire that forklift (buy, lease, or rent). A customer’s equipment acquisition strategy may include all three of these options (buy, lease, or rent), only one of these options, or some other hybrid option. To help both their internal team and their customers, The Lilly Company created “The Ultimate Forklift Financing Guide” to explain the options and definitions of the most common types of forklift financing.  


The Guide includes an example of an “Equipment Acquisition Process Flow” with leading questions to help define ownership and usage options. The guide is separated into “chapters” that include explanations and/or the “Pros and Cons” of topics such as, “Owning vs. Using Equipment,” “Ownership Options,” “Financing a Forklift Purchase,” “Lease Options,” “Common Types of Forklift Leases,” and “Rental Options.”  


A few sample screen prints are included below for reference. The entire document is accessible here.


If you are interested in learning more about The Lilly Company’s “Ultimate Forklift Financing Guide” or you have one of your own best practices that you would like to share, please reach out to Trey Barber at trey.barber@toyotatmh.com or Michael Parker at michael.parker@toyotatmh.com with the TMH Dealer Development team. You can also contact John Wofford at jwofford@lillyco.com for specific questions related to “The Ultimate Forklift Financing Guide.”