Content Update
Recently, our marketing team put together a Content Scoring Guide. This document contains links to all of our blog posts, customer stories, videos, whitepapers, and management guides. This resource not only provides an easy way to quickly view all of the content we have at our disposal, but it also serves as a resource for you all to utilize at your dealership. Also, it scores the content’s performance based on the following KPIs: pageviews, downloads, video views, video duration, time on page, entrances, and bounce rate. This way, we can evaluate the quality and performance of the content we’re creating and make adjustments where necessary.
We will provide more information on content scoring to Marketing Managers after Toyota Week.
New on the Toyota Forklift Blog
Some of the latest blog articles that may help to answer important questions or provide additional insight into Toyota’s products and services include:
- A History of Toyota Forklifts
- What is the Value of a Warehouse Management System?
- First-Time Forklift Buyers: A Guide to Buying The Best Forklift
In addition, an email featuring blog content from a variety of key interest areas (such as Safety, Parts & Service, Heavy Duty, and others) is being sent out to blog subscribers monthly. You can subscribe to receive this email here.
Best Practices and Requirements for Sharing TMH Blog Posts
Toyota Material Handling blog posts are available for Dealers to share via social media and post on their websites. For website posting, an RSS feed is available here: https://www.toyotaforklift.com/blog/feed
For those Dealers who wish to or have already posted TMH-source blog posts directly on their websites, we request and require that you please provide backlinks to the original source articles. Please reference the Content Use Guide for a full explanation of using TMH content on your website.