Marketing Updates (October 2024)


Next Level Lease Event

TMH and TICF announce the Next Level Lease Event available now through December 20. This special low rate offer of 4.99% is available on all Toyota sit-down Class I, IV, and V forklift orders. Eligible terms for this lease offer range from 24-76 months. This promotion will be nationally advertised and is specifically designed to increase customer retention and promote customer loyalty. Links to the promotion rules and sales flyers can be found below.

Campaign Details:

The “Next Level Lease Event” – Quoting Guidance

The promotion incentive code must be selected and applied to the retail order. This lease rate can be paired with the Trade-In and Trade-Up rebate program for September only. War Chest, SPR, and Conquest are also eligible to be paired for the duration of the promotion. In the event that Conquest, War Chest, Next Level Lease, and Trade-In & Trade-Up should be applied to the quote, the conquest code can be left off. Please populate the associated conquest discount dollar amount in the miscellaneous discount field, then email sales incentives with the truck number once retail ordered. Sales Incentives will approve and apply the conquest discount internally. Eligible salesperson cash will be paid as long as the customer is labeled “Conquest – Yes.”   

  • Promotion incentive codes:
    • Code US: R1 – 231787
    • Code CAN: R2 – 231788

When quoting, the promotion incentive code must be selected and applied, but dealers should use the manual calculator to obtain the promotional financing rates. Please note that most dealers have a CPQ workflow in place where sales managers must approve the quote if a manual calculator is used. Automated promotional financing rates will be available in the coming weeks.       

Manual Calculator Instructions:

  1. Input usage hours
  2. Select lease (it’s the default selection)
  3. Toggle Manual Calculator
  4. Input promotional rate
  5. Input term
  6. Save

The screenshot below points to the fields requiring changes:


Product Launch Update

You will find the following materials in the Tora-Max Straddle Stacker and Tugger collection:

  • Brochures
  • Spec Sheets
  • Studio Images
  • Close Up Images

Click here to access the materials.

Literature Updates

You will find the following materials in the collection:

  • Class III Literature Updates
    • End-Controlled Rider Comprehensive Brochure
    • Core Tow Tractor Comprehensive Brochure
    • Center-Controlled Rider Comprehensive Brochure
    • 48/80V Electric Pneumatic Forklifts
  • Other Materials
    • Warehouse Solutions Brochure
    • Pallet Jack Comparison Flyer
    • 40 x 20 Full Line Poster
    • 8.5 x 11 Full Product Line Flyer
    • Toyota Full Line Brochure (Gatefold)
    • Box Car Special Comprehensive Brochure
    • Paper Roll Special Comprehensive Brochure
    • Large IC Cushion Spec Sheet and Brochure
    • 48V/80V Electric Pneumatic Spec Sheet

Click here to access the materials.

Please be sure you are using these materials to update the content across your website and other channels.

New on the Toyota Forklift Blog

Some of the latest blog articles that may help to answer important questions or provide additional insight into Toyota’s products and services include:

In addition, an email featuring blog content from a variety of key interest areas (such as Safety, Parts & Service, Heavy Duty, and others) is being sent out to blog subscribers monthly. You can subscribe to receive this email here.

Best Practices and Requirements for Sharing TMH Blog Posts

Toyota Material Handling blog posts are available for Dealers to share via social media and post on their websites.

For those Dealers who wish to or have already posted TMH-source blog posts directly on their websites, we request and require that you please provide backlinks to the original source articles. Please reference the Content Use Guide for a full explanation of using TMH content on your website.