Toyota Material Handling announces the take-order launch of MyInsights Plus and MyInsights Plus Compliance subscriptions for new equipment orders.
- New Equipment Take Order Date: 5/27/25
- Start of Production:
- Columbus built products will start lining off on 7/17/25 for non-Cab and 8/20/25 for Cab trucks
- Greene built products will start lining off on 10/31/25 for Order Picker, 11/14/25 for SUCB, and 11/28/25 for Reach Trucks
- Class 3 standard telematics, new equipment option, and aftermarket are all targeted for 12/5/25
View the PDF document linked above for more details on the two new MyInsights subscription packages that are now available, new equipment ordering options, how to quote MyInsights subscriptions within CPQ, and upcoming CPQ and Implementation Training you can register for.
With the announcement of MyInsights Subscription Packages, marketing efforts are in full force. The Subscription Selling Sheet and the Aftermarket Kit Selling Sheet are available now. Click here to visit the TAM collection, which includes these flyers and all MyInsights logos. Please note that French versions of these documents are currently being translated and will be added to the collection once complete.
The MyInsights landing page is also live on ToyotaForklift.com and can be found at toyotaforklift.com/myinsights. All product pages that are enabled with MyInsights have also been updated on the website with specific telematics callouts. New blog posts have been published on the website that dealers can utilize on their websites.
- Unlocking the Power of Forklift Telematics
- What is Telematics: Revolutionizing Material Handling
- Understanding Forklift Telemetry for Optimal Fleet Management
- Reduce the Total Cost of Forklift Ownership with MyToyota
Lastly, advertising for MyInsights is in the final stages of development and will begin in the first few weeks of June. These ads will focus on the Standard MyInsights package, which is available now. Later this summer, we will create additional ad sets to begin advertising subscription packages, as we expand the audiences in September.
Additional marketing projects are in the works, including a photo and video shoot, additional pieces of literature, updates to current literature, etc. To keep up-to-date on all new content, make sure to look at the Marketing Updates section in the monthly newsletter.