Today’s customers expect the same convenience in their business interactions that they experience in their personal lives: quick access, fewer phone calls, and the ability to start requests online at their convenience.
To meet those expectations, MyToyota now offers Rental Request, a new feature that allows customers to submit equipment rental needs online, directly through the MyToyota Portal.
When a request is submitted, it is automatically routed to the appropriate dealer Rental Manager, making it easy for customers to initiate a rental inquiry at their convenience while helping dealers start the day with actionable opportunities ready for follow-up.
Keeping Dealers at the Center
Rental Request is designed to strengthen, not replace, the dealer relationship. The feature provides customers with a convenient digital starting point while ensuring the local Toyota dealer remains at the center of the follow-up and solution process.
By making rental support more accessible through MyToyota, Toyota dealers can be the first to know when customers need a rental and respond quickly with the expertise and support customers expect.
Supporting Today’s Digital-First Customer
Business purchasing behavior continues to evolve. More customers prefer to research options, submit requests, and start conversations online before speaking directly with a representative.
Rental Request supports this shift by creating a simple, convenient path for customers to connect with their local Toyota dealer while maintaining the personalized service that drives long-term relationships.
How Dealers Can Help Drive Adoption
Dealers are encouraged to promote Rental Request by:
- Reminding customers that rental requests can now be submitted through MyToyota
- Incorporating Rental Request into customer conversations
- Sharing the feature with customers who frequently require short-term or seasonal equipment support
- Encouraging registered MyToyota users to explore the new capability
- Following up quickly on submitted requests to provide consultative support
A Better Experience for Customers
Rental needs are often time-sensitive. By encouraging customers to submit requests through MyToyota, dealers can help reduce friction, improve visibility into customer needs, and create another valuable digital touchpoint that strengthens the customer relationship.
As customer expectations continue to evolve, features like Rental Request help Toyota dealers meet customers where they are—online, informed, and ready to act.
Promoting Rental Request is a simple yet meaningful way to increase MyToyota engagement, support rental growth, and make it even easier for customers to do business with Toyota.
Learn More
For additional information, review the MyToyota Rental Request FAQ available on the Toyota eCommerce Help Center here.